Misallocation

1968 Mercury Cougar XR7-G Hertz

Sold at Bring a Trailer on Dec. 19, 2025.

$100,000Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1968
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Chassis
8F93S545131
Title
Clean
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 59 comparable sales, 106% over its top.

Middle half of sales$19,900 to $48,500
Median$30,000
Sales behind it59Likely

From 59 sales of the Mercury Cougar (1967 to 1970) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,900 and $48,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1968 Mercury Cougar XR7-G 390 Marauder GT 4-SpeedBring a Trailer, Nov. 7, 2026Bring a TrailerNov. 7, 2026$70,000
1968 Mercury CougarMecum, Oct. 24, 2026MecumOct. 24, 2026$19,500
1968 Mercury CougarMecum, Sept. 26, 2026MecumSept. 26, 2026$30,000
30-Years-Owned 1968 Mercury Cougar 7-Litre GT-EBring a Trailer, Sept. 2, 2026Bring a TrailerSept. 2, 2026$120,000
Three-Decades-Family-Owned, Fuel-Injected 1968 Mercury Cougar Hardtop 289Bring a Trailer, Aug. 17, 2026Bring a TrailerAug. 17, 2026$19,250
428-Powered 1968 Mercury Cougar XR-7 4-SpeedBring a Trailer, June 19, 2026Bring a TrailerJune 19, 2026$58,000
1968 Mercury CougarMecum, April 10, 2026MecumApril 10, 2026$21,000
1968 Mercury Cougar XR-7Bring a Trailer, Jan. 27, 2026Bring a TrailerJan. 27, 2026$15,000