Misallocation

Three-Decades-Family-Owned, Fuel-Injected 1968 Mercury Cougar Hardtop 289

Sold at Bring a Trailer on Aug. 17, 2026.

$19,250Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1968
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Gearbox
Automatic
Chassis
8F91C561348
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 59 comparable sales, 7% under its bottom.

Middle half of sales$20,650 to $54,000
Median$30,000
Sales behind it59Likely

From 59 sales of the Mercury Cougar (1967 to 1970) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $20,650 and $54,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1968 Mercury CougarMecum, Oct. 24, 2026MecumOct. 24, 2026$19,500
1968 Mercury CougarMecum, Sept. 26, 2026MecumSept. 26, 2026$30,000
1968 Mercury CougarMecum, April 10, 2026MecumApril 10, 2026$21,000
1968 Mercury Cougar XR-7Bring a Trailer, Jan. 27, 2026Bring a TrailerJan. 27, 2026$15,000
1968 Mercury Cougar 302Bring a Trailer, Dec. 9, 2025Bring a TrailerDec. 9, 2025$15,750
35-Years-Owned 1968 Mercury Cougar XR-7 GT 390Bring a Trailer, Nov. 20, 2025Bring a TrailerNov. 20, 2025$41,250
302-Powered 1968 Mercury Cougar 5-SpeedBring a Trailer, Oct. 29, 2025Bring a TrailerOct. 29, 2025$47,000
1968 Mercury Cougar XR-7Bring a Trailer, Sept. 19, 2025Bring a TrailerSept. 19, 2025$20,300