Misallocation

1968 Mercury Cougar XR-7

Sold at Bring a Trailer on Jan. 27, 2026, offered with no reserve.

$15,000Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1968
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar XR-7
Gearbox
Automatic
Chassis
8F93F548892
Condition
Fair (4)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 23 comparable sales, 33% under its bottom.

Middle half of sales$19,900 to $40,625
Median$24,750
Sales behind it23Likely

From 23 sales of the Mercury Cougar XR-7 (Cougar (1967 to 1970)) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,900 and $40,625.

Closest sales

Closest comparable sales
CarAuctionDatePrice
35-Years-Owned 1968 Mercury Cougar XR-7 GT 390Bring a Trailer, Nov. 20, 2025Bring a TrailerNov. 20, 2025$41,250
1968 Mercury Cougar XR-7Bring a Trailer, Sept. 19, 2025Bring a TrailerSept. 19, 2025$20,300
1968 Mercury Cougar XR-7Bring a Trailer, March 30, 2025Bring a TrailerMarch 30, 2025$23,000
428-Powered 1968 Mercury Cougar XR-7 4-SpeedBring a Trailer, June 19, 2026Bring a TrailerJune 19, 2026$58,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000
1969 Mercury Cougar XR-7 351Bring a Trailer, Nov. 10, 2025Bring a TrailerNov. 10, 2025$9,100
1967 Mercury Cougar XR-7 HardtopBring a Trailer, Aug. 25, 2025Bring a TrailerAug. 25, 2025$25,842