Misallocation

428-Powered 1968 Mercury Cougar XR-7 4-Speed

Sold at Bring a Trailer on June 19, 2026.

$58,000Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1968
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar XR-7
Gearbox
Manual
Chassis
8F93J517988
Title
Clean
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 23 comparable sales, 55% over its top.

Middle half of sales$19,250 to $37,500
Median$24,250
Sales behind it23Likely

From 23 sales of the Mercury Cougar XR-7 (Cougar (1967 to 1970)) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,250 and $37,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1968 Mercury Cougar XR-7Bring a Trailer, Jan. 27, 2026Bring a TrailerJan. 27, 2026$15,000
1969 MERCURY COUGAR XR7 428CJBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$85,000
35-Years-Owned 1968 Mercury Cougar XR-7 GT 390Bring a Trailer, Nov. 20, 2025Bring a TrailerNov. 20, 2025$41,250
1968 Mercury Cougar XR-7Bring a Trailer, Sept. 19, 2025Bring a TrailerSept. 19, 2025$20,300
1969 Mercury Cougar XR-7 Convertible 351 4-SpeedBring a Trailer, Aug. 7, 2025Bring a TrailerAug. 7, 2025$24,750
1968 Mercury Cougar XR-7Bring a Trailer, March 30, 2025Bring a TrailerMarch 30, 2025$23,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1967 Mercury Cougar XR-7 HardtopBring a Trailer, March 13, 2026Bring a TrailerMarch 13, 2026$16,000