Misallocation

1969 Mercury Cougar XR-7 Convertible 351 4-Speed

Sold at Bring a Trailer on Aug. 7, 2025.

$24,750Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1969
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar XR-7
Gearbox
Manual
Chassis
9F94M557733
Title
Clean
Condition
Fair (4)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Inside the middle half of 23 comparable sales.

Middle half of sales$19,250 to $40,625
Median$24,250
Sales behind it23Likely

From 23 sales of the Mercury Cougar XR-7 (Cougar (1967 to 1970)) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,250 and $40,625.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1969 MERCURY COUGAR XR7 428CJBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$85,000
428-Powered 1968 Mercury Cougar XR-7 4-SpeedBring a Trailer, June 19, 2026Bring a TrailerJune 19, 2026$58,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000
1969 Mercury Cougar XR-7 351Bring a Trailer, Nov. 10, 2025Bring a TrailerNov. 10, 2025$9,100
1969 Mercury Cougar XR-7Mecum, June 6, 2025MecumJune 6, 2025$19,000
1970 Mercury Cougar XR-7 ConvertibleMecum, May 17, 2025MecumMay 17, 2025$105,000
1969 Mercury Cougar XR-7 ConvertibleMecum, May 10, 2025MecumMay 10, 2025$21,000