Misallocation

1968 Mercury Cougar XR-7 GT-E

Sold at Mecum Auctions on July 26, 2024, offered with no reserve.

$110,000Confirmed

The price as reported by the house. Hammer price $100,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1968
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar XR-7
Gearbox
Automatic
Chassis
8F93W549318
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 24 comparable sales, 148% over its top.

Middle half of sales$19,375 to $40,313
Median$24,500
Sales behind it24Likely

From 24 sales of the Mercury Cougar XR-7 (Cougar (1967 to 1970)) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,375 and $40,313.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1968 Mercury Cougar XR-7Bring a Trailer, Jan. 27, 2026Bring a TrailerJan. 27, 2026$15,000
35-Years-Owned 1968 Mercury Cougar XR-7 GT 390Bring a Trailer, Nov. 20, 2025Bring a TrailerNov. 20, 2025$41,250
1968 Mercury Cougar XR-7Bring a Trailer, Sept. 19, 2025Bring a TrailerSept. 19, 2025$20,300
1968 Mercury Cougar XR-7Bring a Trailer, March 30, 2025Bring a TrailerMarch 30, 2025$23,000
428-Powered 1968 Mercury Cougar XR-7 4-SpeedBring a Trailer, June 19, 2026Bring a TrailerJune 19, 2026$58,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000
1969 Mercury Cougar XR-7 351Bring a Trailer, Nov. 10, 2025Bring a TrailerNov. 10, 2025$9,100