Misallocation

1969 Mercury Cougar XR-7 Convertible 351 4-Speed

Sold at Bring a Trailer on Oct. 3, 2024.

$30,000Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1969
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar XR-7
Gearbox
Manual
Chassis
9F94M519092
Condition
Fair (4)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Inside the middle half of 24 comparable sales.

Middle half of sales$19,375 to $40,313
Median$24,500
Sales behind it24Likely

From 24 sales of the Mercury Cougar XR-7 (Cougar (1967 to 1970)) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,375 and $40,313.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1969 MERCURY COUGAR XR7 428CJBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$85,000
1969 Mercury Cougar XR-7 Convertible 351 4-SpeedBring a Trailer, Aug. 7, 2025Bring a TrailerAug. 7, 2025$24,750
428-Powered 1968 Mercury Cougar XR-7 4-SpeedBring a Trailer, June 19, 2026Bring a TrailerJune 19, 2026$58,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000
1969 Mercury Cougar XR-7 351Bring a Trailer, Nov. 10, 2025Bring a TrailerNov. 10, 2025$9,100
1969 Mercury Cougar XR-7Mecum, June 6, 2025MecumJune 6, 2025$19,000
1970 Mercury Cougar XR-7 ConvertibleMecum, May 17, 2025MecumMay 17, 2025$105,000