Misallocation

Larry Donovan’s 54-Years-Owned 1969 Mercury Cougar Convertible M-Code 351

Sold at Bring a Trailer on Sept. 1, 2026.

$16,783Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1969
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Gearbox
Automatic
Chassis
9F92M510370
Condition
Fair (4)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 59 comparable sales, 23% under its bottom.

Middle half of sales$20,650 to $54,000
Median$30,000
Sales behind it59Likely

From 59 sales of the Mercury Cougar (1967 to 1970) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $20,650 and $54,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1969 Mercury CougarMecum, July 24, 2026MecumJuly 24, 2026$16,000
1969 Mercury Cougar ConvertibleMecum, June 6, 2026MecumJune 6, 2026$25,000
1969 Mercury Cougar Convertible M-Code 351Bring a Trailer, May 31, 2026Bring a TrailerMay 31, 2026$29,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1969 MERCURY COUGAR CUSTOM CONVERTIBLEBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$50,000
1969 Mercury CougarMecum, Jan. 15, 2026MecumJan. 15, 2026$127,500
1969 Mercury CougarMecum, Jan. 12, 2026MecumJan. 12, 2026$15,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000