Misallocation

1969 MERCURY COUGAR CUSTOM CONVERTIBLE

Sold at Barrett-Jackson on Jan. 22, 2026, offered with no reserve.

$55,000Confirmed

The price as reported by the house. Hammer price $50,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1969
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Gearbox
Automatic
Chassis
9F92H581796
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Inside the middle half of 59 comparable sales.

Middle half of sales$19,900 to $52,500
Median$30,000
Sales behind it59Likely

From 59 sales of the Mercury Cougar (1967 to 1970) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,900 and $52,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
Larry Donovan’s 54-Years-Owned 1969 Mercury Cougar Convertible M-Code 351Bring a Trailer, Sept. 1, 2026Bring a TrailerSept. 1, 2026$16,783
1969 Mercury CougarMecum, July 24, 2026MecumJuly 24, 2026$16,000
1969 Mercury Cougar ConvertibleMecum, June 6, 2026MecumJune 6, 2026$25,000
1969 Mercury Cougar Convertible M-Code 351Bring a Trailer, May 31, 2026Bring a TrailerMay 31, 2026$29,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1969 Mercury CougarMecum, Jan. 15, 2026MecumJan. 15, 2026$127,500
1969 Mercury CougarMecum, Jan. 12, 2026MecumJan. 12, 2026$15,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000