One-Family-Owned 1954 Mercury Monterey Sun Valley Hardtop Coupe
Sold at Bring a Trailer on May 21, 2024.
$39,500Confirmed
The price as reported by the house. Read from the house's results Oct. 25, 2026.
The car
- Year
- 1954
- Make and model
- Mercury Monterey
- Generation
- Monterey (1950 to 1960)
- Chassis
- 54ME49472M
- Condition
- Good (3)Likely
Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.
Against comparable sales
Above the middle half of 23 comparable sales, 46% over its top.
Middle half of sales$11,250 to $27,000
Median$20,000
Sales behind it23Likely
From 23 sales of the Mercury Monterey (1950 to 1960) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $11,250 and $27,000.
Closest sales
| Car | Auction | Date | Price |
|---|---|---|---|
| 390-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Sept. 22, 2026 | Bring a Trailer | Sept. 22, 2026 | $23,027 |
| 1954 MERCURY MONTEREY WOODY WAGONBarrett-Jackson, Sept. 11, 2026 | Barrett-Jackson | Sept. 11, 2026 | $20,500 |
| 1954 Mercury Monterey Sun ValleyMecum, March 19, 2026 | Mecum | March 19, 2026 | $26,000 |
| 351-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Jan. 26, 2026 | Bring a Trailer | Jan. 26, 2026 | $15,250 |
| 32-Years-Owned 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Oct. 30, 2025 | Bring a Trailer | Oct. 30, 2025 | $11,500 |
| 1954 MERCURY MONTEREYBarrett-Jackson, Oct. 16, 2025 | Barrett-Jackson | Oct. 16, 2025 | $20,000 |
| Custom 1954 Mercury Monterey ConvertibleBring a Trailer, May 20, 2025 | Bring a Trailer | May 20, 2025 | $28,000 |
| 1955 Mercury Monterey Hardtop Coupe 3-SpeedBring a Trailer, July 19, 2026 | Bring a Trailer | July 19, 2026 | $6,789 |