Misallocation

Custom 1954 Mercury Monterey Convertible

Sold at Bring a Trailer on May 20, 2025.

$28,000Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1954
Make and model
Mercury Monterey
Generation
Monterey (1950 to 1960)
Chassis
54ME52359M
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 22 comparable sales, 8% over its top.

Middle half of sales$11,125 to $26,000
Median$20,000
Sales behind it22Likely

From 22 sales of the Mercury Monterey (1950 to 1960) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $11,125 and $26,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
390-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Sept. 22, 2026Bring a TrailerSept. 22, 2026$23,027
1954 MERCURY MONTEREY WOODY WAGONBarrett-Jackson, Sept. 11, 2026Barrett-JacksonSept. 11, 2026$20,500
1954 Mercury Monterey Sun ValleyMecum, March 19, 2026MecumMarch 19, 2026$26,000
351-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Jan. 26, 2026Bring a TrailerJan. 26, 2026$15,250
32-Years-Owned 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Oct. 30, 2025Bring a TrailerOct. 30, 2025$11,500
1954 MERCURY MONTEREYBarrett-Jackson, Oct. 16, 2025Barrett-JacksonOct. 16, 2025$20,000
1955 Mercury Monterey Hardtop Coupe 3-SpeedBring a Trailer, July 19, 2026Bring a TrailerJuly 19, 2026$6,789
1955 Mercury Monterey HardtopMecum, Jan. 9, 2026MecumJan. 9, 2026$15,000