Misallocation

1978 Mercury Cougar XR-7

Sold at Mecum Auctions on July 24, 2024.

$4,950Confirmed

The price as reported by the house. Hammer price $3,950, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1978
Make and model
Mercury Cougar
Generation
Cougar (1974 to 1997)
Gearbox
Automatic
Chassis
8H93F697398
Owners
1Likely
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 17 comparable sales, 39% under its bottom.

Middle half of sales$5,500 to $11,000
Median$7,500
Sales behind it17Likely

From 17 sales of the Mercury Cougar (1974 to 1997) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $5,500 and $11,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1977 Mercury Cougar XR-7Mecum, Sept. 23, 2026MecumSept. 23, 2026$4,500
1979 Mercury Cougar XR-7Bring a Trailer, Oct. 2, 2025Bring a TrailerOct. 2, 2025$12,000
1979 Mercury Cougar XR-7Bring a Trailer, Nov. 16, 2024Bring a TrailerNov. 16, 2024$6,500
1976 Mercury Cougar XR-7Mecum, Oct. 24, 2026MecumOct. 24, 2026$9,450
1980 Mercury Cougar XR-7Bring a Trailer, Oct. 9, 2025Bring a TrailerOct. 9, 2025$11,500
1974 Mercury Cougar XR-7Mecum, Oct. 29, 2025MecumOct. 29, 2025$14,000
1974 Mercury Cougar XR-7Bring a Trailer, Feb. 3, 2025Bring a TrailerFeb. 3, 2025$11,000
1974 Mercury Cougar XR-7Mecum, Dec. 5, 2024MecumDec. 5, 2024$10,000