Misallocation

1977 Mercury Cougar XR-7

Sold at Mecum Auctions on Sept. 23, 2026, offered with no reserve.

$5,500Confirmed

The price as reported by the house. Hammer price $4,500, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1977
Make and model
Mercury Cougar
Generation
Cougar (1974 to 1997)
Gearbox
Automatic
Chassis
7A93H597216
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 16 comparable sales, 25% under its bottom.

Middle half of sales$5,613 to $11,000
Median$7,529
Sales behind it16Likely

From 16 sales of the Mercury Cougar (1974 to 1997) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $5,613 and $11,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1976 Mercury Cougar XR-7Mecum, Oct. 24, 2026MecumOct. 24, 2026$9,450
1979 Mercury Cougar XR-7Bring a Trailer, Oct. 2, 2025Bring a TrailerOct. 2, 2025$12,000
1979 Mercury Cougar XR-7Bring a Trailer, Nov. 16, 2024Bring a TrailerNov. 16, 2024$6,500
1974 Mercury Cougar XR-7Mecum, Oct. 29, 2025MecumOct. 29, 2025$14,000
1980 Mercury Cougar XR-7Bring a Trailer, Oct. 9, 2025Bring a TrailerOct. 9, 2025$11,500
1974 Mercury Cougar XR-7Bring a Trailer, Feb. 3, 2025Bring a TrailerFeb. 3, 2025$11,000
1974 Mercury Cougar XR-7Mecum, Dec. 5, 2024MecumDec. 5, 2024$10,000
1984 Mercury Cougar ConvertibleMecum, May 11, 2025MecumMay 11, 2025$11,000