Misallocation

1978 Mercury Cougar XR-7

Sold at Bring a Trailer on Oct. 23, 2024, offered with no reserve.

$21,753Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1978
Make and model
Mercury Cougar
Generation
Cougar (1974 to 1997)
Miles shown
31,000
Chassis
8H93H637312
Title
Clean
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 17 comparable sales, 98% over its top.

Middle half of sales$5,500 to $11,000
Median$7,500
Sales behind it17Likely

From 17 sales of the Mercury Cougar (1974 to 1997) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $5,500 and $11,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1977 Mercury Cougar XR-7Mecum, Sept. 23, 2026MecumSept. 23, 2026$4,500
1979 Mercury Cougar XR-7Bring a Trailer, Oct. 2, 2025Bring a TrailerOct. 2, 2025$12,000
1979 Mercury Cougar XR-7Bring a Trailer, Nov. 16, 2024Bring a TrailerNov. 16, 2024$6,500
1980 Mercury Cougar XR-7Bring a Trailer, Oct. 9, 2025Bring a TrailerOct. 9, 2025$11,500
1974 Mercury Cougar XR-7Mecum, Oct. 29, 2025MecumOct. 29, 2025$14,000
1974 Mercury Cougar XR-7Bring a Trailer, Feb. 3, 2025Bring a TrailerFeb. 3, 2025$11,000
1974 Mercury Cougar XR-7Mecum, Dec. 5, 2024MecumDec. 5, 2024$10,000
1976 Mercury Cougar XR-7Mecum, Oct. 24, 2026MecumOct. 24, 2026$9,450