Misallocation

1966 Mercury Monterey S-55 Hardtop

Sold at Bring a Trailer on Oct. 30, 2022.

$30,000Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1966
Make and model
Mercury Monterey
Generation
Monterey (1961 to 1974)
Gearbox
Automatic
Chassis
6Z49Q538587
Title
Clean
Condition
Fair (4)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 11 comparable sales, 203% over its top.

Middle half of sales$5,800 to $9,900
Median$7,333
Sales behind it11Likely

From 11 sales of the Mercury Monterey (1961 to 1974) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $5,800 and $9,900.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1966 Mercury Monterey ConvertibleCars & Bids, July 29, 2025Cars & BidsJuly 29, 2025$9,800
1966 Mercury Monterey ConvertibleBring a Trailer, July 9, 2025Bring a TrailerJuly 9, 2025$10,000
20-Years-Family-Owned 1967 Mercury Monterey ConvertibleBring a Trailer, March 26, 2026Bring a TrailerMarch 26, 2026$9,200
1963 Mercury Monterey Custom 4-Door SedanBring a Trailer, Oct. 25, 2026Bring a TrailerOct. 25, 2026$4,200
1963 Mercury Monterey Custom 4-Door SedanBring a Trailer, July 29, 2026Bring a TrailerJuly 29, 2026$7,333
1963 Mercury Monterey S-55 Convertible Z-Code 390 ProjectBring a Trailer, April 13, 2026Bring a TrailerApril 13, 2026$7,000
1963 Mercury MontereyMecum, March 18, 2025MecumMarch 18, 2025$13,000
20-Years-Owned 1969 Mercury Monterey SedanBring a Trailer, Jan. 5, 2026Bring a TrailerJan. 5, 2026$6,900