Misallocation

20-Years-Owned 1969 Mercury Monterey Sedan

Sold at Bring a Trailer on Jan. 5, 2026, offered with no reserve.

$6,900Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1969
Make and model
Mercury Monterey
Generation
Monterey (1961 to 1974)
Version
Monterey (1961 to 1974)
Chassis
9B44Y511593
Title
Clean
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 5 comparable sales, 33% under its bottom.

Middle half of sales$9,200 to $10,000
Median$9,800
Sales behind it5Likely

From 5 sales of the Mercury Monterey (1961 to 1974) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $9,200 and $10,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
20-Years-Family-Owned 1967 Mercury Monterey ConvertibleBring a Trailer, March 26, 2026Bring a TrailerMarch 26, 2026$9,200
1966 Mercury Monterey ConvertibleCars & Bids, July 29, 2025Cars & BidsJuly 29, 2025$9,800
1966 Mercury Monterey ConvertibleBring a Trailer, July 9, 2025Bring a TrailerJuly 9, 2025$10,000
1963 Mercury Monterey 2-Door Sedan 3-SpeedBring a Trailer, July 31, 2025Bring a TrailerJuly 31, 2025$4,700
1963 Mercury MontereyMecum, March 18, 2025MecumMarch 18, 2025$13,000