Misallocation

1954 Mercury Monterey Woodie Wagon

Sold at Mecum Auctions on Sept. 7, 2024, offered with no reserve.

$37,400Confirmed

The price as reported by the house. Hammer price $34,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1954
Make and model
Mercury Monterey
Generation
Monterey (1950 to 1960)
Gearbox
Automatic
Chassis
54SL86904M
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 23 comparable sales, 26% over its top.

Middle half of sales$11,250 to $27,000
Median$20,000
Sales behind it23Likely

From 23 sales of the Mercury Monterey (1950 to 1960) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $11,250 and $27,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
390-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Sept. 22, 2026Bring a TrailerSept. 22, 2026$23,027
1954 Mercury Monterey Sun ValleyMecum, March 19, 2026MecumMarch 19, 2026$26,000
351-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Jan. 26, 2026Bring a TrailerJan. 26, 2026$15,250
32-Years-Owned 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Oct. 30, 2025Bring a TrailerOct. 30, 2025$11,500
1954 MERCURY MONTEREYBarrett-Jackson, Oct. 16, 2025Barrett-JacksonOct. 16, 2025$20,000
1954 MERCURY MONTEREY WOODY WAGONBarrett-Jackson, Sept. 11, 2026Barrett-JacksonSept. 11, 2026$20,500
1955 Mercury Monterey HardtopMecum, Jan. 9, 2026MecumJan. 9, 2026$15,000
Custom 1954 Mercury Monterey ConvertibleBring a Trailer, May 20, 2025Bring a TrailerMay 20, 2025$28,000