1966 BUICK RIVIERA CUSTOM COUPE
Sold at Barrett-Jackson on Jan. 22, 2026, offered with no reserve.
$33,000Confirmed
The price as reported by the house. Hammer price $30,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.
The car
- Year
- 1966
- Make and model
- Buick Riviera
- Generation
- Riviera 1966 to 1970
- Gearbox
- Automatic
- Chassis
- 494876H936551
- Condition
- Excellent (2)Likely
Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.
Against comparable sales
Above the middle half of 19 comparable sales, 9% over its top.
Middle half of sales$11,000 to $27,500
Median$21,000
Sales behind it19Likely
From 19 sales of the Buick Riviera 1966 to 1970 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $11,000 and $27,500.
Closest sales
| Car | Auction | Date | Price |
|---|---|---|---|
| One-Family-Owned 1966 Buick RivieraBring a Trailer, April 6, 2026 | Bring a Trailer | April 6, 2026 | $12,500 |
| 1967 Buick RivieraMecum, Sept. 26, 2026 | Mecum | Sept. 26, 2026 | $57,500 |
| 1967 BUICK RIVIERABarrett-Jackson, Jan. 22, 2026 | Barrett-Jackson | Jan. 22, 2026 | $22,000 |
| 1967 BUICK RIVIERABarrett-Jackson, Jan. 20, 2026 | Barrett-Jackson | Jan. 20, 2026 | $25,000 |
| Fuel-Injected 1967 Buick RivieraBring a Trailer, Sept. 30, 2025 | Bring a Trailer | Sept. 30, 2025 | $35,000 |
| 1967 Buick RivieraMecum, Jan. 15, 2025 | Mecum | Jan. 15, 2025 | $25,000 |
| 1968 Buick RivieraBring a Trailer, Oct. 31, 2026 | Bring a Trailer | Oct. 31, 2026 | $23,500 |
| 1968 Buick RivieraBring a Trailer, May 26, 2026 | Bring a Trailer | May 26, 2026 | $9,500 |