Misallocation

1937 FORD MODEL 78

Sold at Barrett-Jackson on June 26, 2026, offered with no reserve.

$16,500Confirmed

The price as reported by the house. Hammer price $15,000, before the buyer's premium. Read from the house's results Nov. 10, 2026.

The car

Year
1937
Make and model
Ford Deluxe and Super Deluxe (1935 to 1948)
Generation
Model 48 to 01A (1935 to 1940)
Version
Model 48 to 01A (1935 to 1940)
Gearbox
Manual
Chassis
184116056
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

This car's full record

Against comparable sales

Below the middle half of 91 comparable sales, 67% under its bottom.

Middle half of sales$25,000 to $42,250
Median$31,750
Sales behind it91Likely

From 91 sales of the Ford Deluxe and Super Deluxe (1935 to 1948) Model 48 to 01A (1935 to 1940) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $25,000 and $42,250.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1937 Ford Model 78 SedanMecum, April 3, 2025MecumApril 3, 2025$14,000
1936 Ford CoupeMecum, Oct. 24, 2026MecumOct. 24, 2026$21,000
1937 Ford DeLuxe RoadsterRM Sotheby's, Oct. 8, 2026RM Sotheby'sOct. 8, 2026$42,500
1936 Ford 3-Window CoupeMecum, Sept. 24, 2026MecumSept. 24, 2026$42,000
1936 Ford Deluxe 5-Window CoupeBring a Trailer, July 30, 2026Bring a TrailerJuly 30, 2026$25,000
1936 Ford CoupeMecum, Jan. 17, 2026MecumJan. 17, 2026$42,000
1936 Ford CabrioletMecum, Jan. 17, 2026MecumJan. 17, 2026$61,000
1936 Ford Deluxe 3-Window CoupeMecum, Nov. 13, 2025MecumNov. 13, 2025$35,000

This car's historyLikely

Matched across sales by chassis number.

DateWhat happenedWhereMilesPrice
April 4, 2024SoldMecumMecum$8,800
June 26, 2026Sold (this sale)Barrett-JacksonBarrett-Jackson$16,500