Misallocation

1954 Mercury Monterey

Sold at Mecum Auctions on May 14, 2023.

$20,900Confirmed

The price as reported by the house. Hammer price $19,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1954
Make and model
Mercury Monterey
Generation
Monterey (1950 to 1960)
Version
Monterey (1950 to 1960)
Gearbox
Automatic
Chassis
54WA57123M
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Inside the middle half of 15 comparable sales.

Middle half of sales$8,625 to $20,500
Median$15,000
Sales behind it15Likely

From 15 sales of the Mercury Monterey (1950 to 1960) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $8,625 and $20,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
32-Years-Owned 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Oct. 30, 2025Bring a TrailerOct. 30, 2025$11,500
1954 MERCURY MONTEREYBarrett-Jackson, Oct. 16, 2025Barrett-JacksonOct. 16, 2025$20,000
1955 Mercury Monterey HardtopMecum, Jan. 9, 2026MecumJan. 9, 2026$15,000
1953 Mercury Monterey ConvertibleBring a Trailer, Jan. 2, 2025Bring a TrailerJan. 2, 2025$21,000
1955 Mercury Monterey Hardtop Coupe 3-SpeedBring a Trailer, July 19, 2026Bring a TrailerJuly 19, 2026$6,789
1956 Mercury Monterey HardtopMecum, Jan. 7, 2026MecumJan. 7, 2026$9,450
1956 Mercury MontereyMecum, March 18, 2025MecumMarch 18, 2025$29,000
1955 Mercury Monterey Hardtop Coupe 3-SpeedBring a Trailer, Nov. 16, 2024Bring a TrailerNov. 16, 2024$7,600