Misallocation

1951 Mercury Custom

Sold at Mecum Auctions on July 24, 2025, offered with no reserve.

$19,800Confirmed

The price as reported by the house. Hammer price $18,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1951
Make and model
Mercury Mercury Eight
Generation
Eight (1939 to 1951)
Gearbox
Automatic
Chassis
51SL31637M
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Inside the middle half of 83 comparable sales.

Middle half of sales$18,000 to $37,500
Median$26,000
Sales behind it83Likely

From 83 sales of the Mercury Eight Eight (1939 to 1951) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $18,000 and $37,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
400-Powered 1951 Mercury Eight Sport Coupe Lead SledBring a Trailer, Oct. 7, 2026Bring a TrailerOct. 7, 2026$41,000
350-Powered 1951 Mercury Eight Sport SedanBring a Trailer, Oct. 2, 2026Bring a TrailerOct. 2, 2026$6,800
1951 Mercury ConvertibleMecum, May 16, 2026MecumMay 16, 2026$26,000
1951 MERCURY CUSTOM COUPEBarrett-Jackson, Jan. 24, 2026Barrett-JacksonJan. 24, 2026$137,000
1951 MERCURY EIGHT CUSTOM COUPEBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$65,000
1951 Mercury Custom CoupeMecum, Oct. 4, 2025MecumOct. 4, 2025$35,000
5.0L-Powered 1951 Mercury Eight Club CoupeBring a Trailer, Aug. 31, 2025Bring a TrailerAug. 31, 2025$40,000
1951 Mercury Eight Coupe Hot Rod ProjectBring a Trailer, Aug. 1, 2025Bring a TrailerAug. 1, 2025$11,250