Misallocation

One-Family-Owned 1969 Mercury Cougar Eliminator 351

Sold at Bring a Trailer on June 30, 2025.

$39,500Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1969
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar Eliminator
Gearbox
Automatic
Chassis
9F91M565896
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 8 comparable sales, 11% under its bottom.

Middle half of sales$43,750 to $76,000
Median$62,000
Sales behind it8Likely

From 8 sales of the Mercury Cougar Eliminator (Cougar (1967 to 1970)) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $43,750 and $76,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1969 Mercury Cougar Eliminator 351Bring a Trailer, Oct. 8, 2025Bring a TrailerOct. 8, 2025$32,500
1970 MERCURY COUGAR ELIMINATORBarrett-Jackson, April 26, 2025Barrett-JacksonApril 26, 2025$66,000
Modified 1970 Mercury Cougar EliminatorBring a Trailer, July 31, 2026Bring a TrailerJuly 31, 2026$58,000
1970 Mercury Cougar Boss 302 EliminatorMecum, July 24, 2026MecumJuly 24, 2026$74,000
1970 MERCURY COUGAR ELIMINATORBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$45,000
1970 Mercury Cougar EliminatorMecum, Jan. 14, 2026MecumJan. 14, 2026$82,000
1970 Mercury Cougar EliminatorMecum, Jan. 9, 2026MecumJan. 9, 2026$40,000
1970 Mercury Cougar Boss 302 EliminatorMecum, Jan. 19, 2025MecumJan. 19, 2025$95,000