1951 MERCURY MONTEREY CUSTOM COUPE
Sold at Barrett-Jackson on Jan. 25, 2025, offered with no reserve.
$352,000Confirmed
The price as reported by the house. Hammer price $320,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.
The car
- Year
- 1951
- Make and model
- Mercury Monterey
- Generation
- Monterey (1950 to 1960)
- Gearbox
- Automatic
- Chassis
- AZ396793
- Condition
- Excellent (2)Likely
Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.
Against comparable sales
Above the middle half of 22 comparable sales, 1131% over its top.
Middle half of sales$11,125 to $26,000
Median$20,000
Sales behind it22Likely
From 22 sales of the Mercury Monterey (1950 to 1960) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $11,125 and $26,000.
Closest sales
| Car | Auction | Date | Price |
|---|---|---|---|
| 1951 Mercury MontereyRM Sotheby's, Oct. 9, 2025 | RM Sotheby's | Oct. 9, 2025 | $17,188 |
| 1950 MERCURY MONTEREY CUSTOM COUPEBarrett-Jackson, Jan. 26, 2025 | Barrett-Jackson | Jan. 26, 2025 | $30,000 |
| 72-Years-Family-Owned 1950 Mercury Monterey CoupeBring a Trailer, March 10, 2026 | Bring a Trailer | March 10, 2026 | $29,000 |
| 1953 Mercury Monterey ConvertibleBring a Trailer, Jan. 2, 2025 | Bring a Trailer | Jan. 2, 2025 | $21,000 |
| 390-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Sept. 22, 2026 | Bring a Trailer | Sept. 22, 2026 | $23,027 |
| 1954 Mercury Monterey Sun ValleyMecum, March 19, 2026 | Mecum | March 19, 2026 | $26,000 |
| 351-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Jan. 26, 2026 | Bring a Trailer | Jan. 26, 2026 | $15,250 |
| 32-Years-Owned 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Oct. 30, 2025 | Bring a Trailer | Oct. 30, 2025 | $11,500 |