Misallocation

1973 Ford Bronco

Sold at Mecum Auctions on July 12, 2025.

$154,000Confirmed

The price as reported by the house. Hammer price $140,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1973
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Version
Bronco (early)
Gearbox
Automatic
Chassis
U15GLR07199
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

This car's full record

Against comparable sales

Above the middle half of 134 comparable sales, 61% over its top.

Middle half of sales$40,000 to $87,000
Median$55,000
Sales behind it134Likely

From 134 sales of the Ford Bronco (early) (Bronco 1966 to 1977) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $40,000 and $87,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1973 Ford BroncoMecum, Oct. 24, 2026MecumOct. 24, 2026$122,500
1973 Ford BroncoMecum, Sept. 25, 2026MecumSept. 25, 2026$49,000
1973 Ford BroncoBring a Trailer, May 2, 2026Bring a TrailerMay 2, 2026$41,000
1973 Ford BroncoMecum, April 11, 2026MecumApril 11, 2026$38,000
1973 Ford BroncoMecum, March 21, 2026MecumMarch 21, 2026$60,000
1973 Ford BroncoMecum, Dec. 5, 2025MecumDec. 5, 2025$55,000
1973 Ford BroncoMecum, July 26, 2025MecumJuly 26, 2025$137,500
1973 Ford BroncoMecum, Jan. 11, 2025MecumJan. 11, 2025$140,000

This car's historyLikely

Matched across sales by chassis number.

DateWhat happenedWhereMilesPrice
Dec. 6, 2021SoldBring a TrailerBring a Trailer$210,000
March 26, 2025Did not sellBring a TrailerBring a Trailer$107,000 high bid
July 12, 2025Sold (this sale)MecumMecum$154,000