Misallocation

1974 FORD BRONCO SUV

Sold at Barrett-Jackson on Jan. 16, 2013, offered with no reserve.

$35,750Confirmed

The price as reported by the house. Hammer price $32,500, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1974
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Version
Bronco (early)
Gearbox
Automatic
Chassis
U15GLU87191
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

This car's full record

Against comparable sales

Below the middle half of 135 comparable sales, 23% under its bottom.

Middle half of sales$40,000 to $87,500
Median$55,000
Sales behind it135Likely

From 135 sales of the Ford Bronco (early) (Bronco 1966 to 1977) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $40,000 and $87,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1974 Ford BroncoMecum, Oct. 24, 2026MecumOct. 24, 2026$36,000
1974 Ford BroncoMecum, June 6, 2026MecumJune 6, 2026$87,000
1974 Ford BroncoMecum, May 15, 2026MecumMay 15, 2026$120,000
1974 Ford BroncoBring a Trailer, May 7, 2026Bring a TrailerMay 7, 2026$34,000
1974 Ford BroncoMecum, March 20, 2026MecumMarch 20, 2026$77,500
1974 Ford BroncoMecum, Jan. 16, 2026MecumJan. 16, 2026$142,000
1974 Ford BroncoMecum, Jan. 15, 2026MecumJan. 15, 2026$125,000
1974 Ford BroncoMecum, Dec. 5, 2025MecumDec. 5, 2025$30,000

This car's historyLikely

Matched across sales by chassis number.

DateWhat happenedWhereMilesPrice
Jan. 16, 2013Sold (this sale)Barrett-JacksonBarrett-Jackson$35,750
Jan. 19, 2017SoldBarrett-JacksonBarrett-Jackson$60,500
March 11, 2026SoldBring a TrailerBring a Trailer$96,750