Misallocation

1966 FORD BRONCO CUSTOM SUV

Sold at Barrett-Jackson on June 27, 2026, offered with no reserve.

$44,000Confirmed

The price as reported by the house. Hammer price $40,000, before the buyer's premium. Read from the house's results Nov. 10, 2026.

The car

Year
1966
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Gearbox
Manual
Chassis
U15FL879390
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 713 comparable sales, 16% under its bottom.

Middle half of sales$46,500 to $116,000
Median$67,500
Sales behind it713Likely

From 713 sales of the Ford Bronco 1966 to 1977 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $46,500 and $116,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1966 Ford Bronco 289Bring a Trailer, Oct. 3, 2026Bring a TrailerOct. 3, 2026$52,000
Five-Decades-Family-Owned 1966 Ford Bronco 289Bring a Trailer, Sept. 27, 2026Bring a TrailerSept. 27, 2026$41,500
1966 Ford BroncoMecum, July 25, 2026MecumJuly 25, 2026$43,000
347-Powered 1966 Ford Bronco 5-SpeedBring a Trailer, June 30, 2026Bring a TrailerJune 30, 2026$108,000
1966 Ford Bronco Roadster 3-SpeedBring a Trailer, June 25, 2026Bring a TrailerJune 25, 2026$40,000
Supercharged Coyote-Powered 1966 Ford Bronco 5-Speed by Heritage BroncoBring a Trailer, March 25, 2026Bring a TrailerMarch 25, 2026$170,000
1966 Ford BroncoMecum, Jan. 16, 2026MecumJan. 16, 2026$97,000
1966 Ford BroncoMecum, Nov. 14, 2025MecumNov. 14, 2025$25,000