Misallocation

1957 Mercury Turnpike Cruiser Hardtop Coupe Project

Sold at Bring a Trailer on July 31, 2025, offered with no reserve.

$1,957Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1957
Make and model
Mercury Turnpike Cruiser
Generation
Turnpike Cruiser (1957 to 1958)
Chassis
57LA43010M
Title
Clean
Condition
Fair (4)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 4 comparable sales, 1210% under its bottom.

Middle half of sales$25,638 to $74,000
Median$47,759
Sales behind it4Likely

From 4 sales of the Mercury Turnpike Cruiser (1957 to 1958) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $25,638 and $74,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1957 Mercury Turnpike Cruiser Pace Car Edition ConvertibleMecum, Sept. 23, 2026MecumSept. 23, 2026$69,000
1957 MERCURY TURNPIKE CRUISER CONVERTIBLE PACE CARBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$89,000
1957 Mercury Turnpike Cruiser CoupeRM Sotheby's, Oct. 9, 2025RM Sotheby'sOct. 9, 2025$26,518
1958 Mercury Turnpike CruiserMecum, July 10, 2025MecumJuly 10, 2025$23,000